Brief. Change the perception of the iconic global brand by creating strategy that is extendable, sustainable and reimagines Coca-Cola’s “one brand” approach by capturing it's iconic spirit. Role. Creative Director

Love. The one genuine expression that can reach the masses, celebrating diversity while allowing greatness in being the same.

‘Love, Coke’ is a letter of empathy and an experience of humanity for all. A gentle reminder that self is the essential being that distinguishes us one from another, but in that individualism we must love ourselves and others alike to harbor the ultimate peace on earth; because love is all we need.

2018. Patrice Nicole ©